You can find some books or training that supposedly teach you how to sell anything to anyone. But this means that you could sell your product to any one.
But if you sell tampons half of the planet doesn't need it.
So it is better to sell people what they need.
And this requires observation of your client.
You can observe your client and dismantle his objections and try to shovel your product under his throat. This like perfecting your hit on the golf ball without looking at the hole that you are trying to score.
Or you can observe the hole that you are trying to score and improve your hit. This means understanding your client and helping him reaching his goals.
The same differences are in politics.
The are authoritarian governments who are very attentive to what their citizen are saying in order to maintain to the power. They make small corrections, they arrest a dissident,they change the discourse but in reality nothing is changing.
And it should be democracies that listen the citizen and they offer him all they need for development and their government stay in power.
When you are focusing in how you hit a golf ball, you are focusing on action, on what you do.
When you are focusing in where your ball lands you are focusing on result, on what you want.
This is important on politics, because if you are focusing in what you do: extracting resources from the serfs, increasing economic growth. You are destabilising the system: the serf will need to provide the same amount of grain even if it is famine, the economic growth must continues even if the air is polluted and water is poisoned.
But if you are focusing on what you should obtain: a prosperous estate, and a rich country you will introduce new technologies that provide the same quantity of grain regardless of weather, and cleaner environment, and you make the system more stable.
But if you sell tampons half of the planet doesn't need it.
So it is better to sell people what they need.
And this requires observation of your client.
You can observe your client and dismantle his objections and try to shovel your product under his throat. This like perfecting your hit on the golf ball without looking at the hole that you are trying to score.
Or you can observe the hole that you are trying to score and improve your hit. This means understanding your client and helping him reaching his goals.
The same differences are in politics.
The are authoritarian governments who are very attentive to what their citizen are saying in order to maintain to the power. They make small corrections, they arrest a dissident,they change the discourse but in reality nothing is changing.
And it should be democracies that listen the citizen and they offer him all they need for development and their government stay in power.
When you are focusing in how you hit a golf ball, you are focusing on action, on what you do.
When you are focusing in where your ball lands you are focusing on result, on what you want.
This is important on politics, because if you are focusing in what you do: extracting resources from the serfs, increasing economic growth. You are destabilising the system: the serf will need to provide the same amount of grain even if it is famine, the economic growth must continues even if the air is polluted and water is poisoned.
But if you are focusing on what you should obtain: a prosperous estate, and a rich country you will introduce new technologies that provide the same quantity of grain regardless of weather, and cleaner environment, and you make the system more stable.
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